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Behind The Beauty

Behind the Beauty is a weekly podcast series hosted by Serein Wu. Each week, we take a behind the scenes look inside the world of beauty and fashion, by talking directly to the brands and industry professionals.
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Nov 27, 2017

Beauty marketing Guru, Christie Watson, shares her story and gives us a peek into what her day is like. The beauty industry is super competitive and marketing a product takes creativity, planning with lots of work. Christie, walks us through how she got into the beauty industry and then went on to become the chief marketing officer for Erno Laszlo.

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2 Comments
  • almost two days ago
    Jennifer Berkowitz
    I agree good hygiene is super important
  • over four days ago
    Sarah Sanchez
    Thank you so much for sharing this podcast with us, Serein. I have to be honest with this one, I think this is my very first time listening to a podcast (I know, I know, i've been missing out a lot hehe). Normally I don't reach out for them, but i don't know the exact reason why. It's like saying you don't like to eat that before actually tasting it. I really liked this one, it was interesting to know of the brand Erno Laszlo. I've only heard of this brand for about two or three times which is crazy beacuse they have been in the market for 90 years, that is very impressive!
    It's also interesting how the world is constantly changing and so our dreams, as long as we are constantly working towards our goal we can be successful at anything we work on, like Christie Watson explained. I'm 24 y/o and until this day i'm still trying to figure myself out. Is this career something that i really want to do & would enjoy for years & years or am I sort of hiding behind the social stigma of what is a cool & money-making job? There's so many questions that need to be answered, but I guess we need to speak for ourselves & find what those answers really are. It's my dream & nobody else's!
    Another interesting fact I picked on was the differences in skincare beauty that each continent or country focuses on. There are amazing holy grail universally accepted products, but we are all different so there will always be different opinions regarding the efficacy of a product. Something that works for me might not work for you and so on...
    Again, thank you so much, this was kind of fun. It's always a good thing to learn and do some research about skincare & your needs. I'm a firm believer that every day you learn something new!

    Sincerely,
    Sarah Sanchez

    P.S. Sorry for the essay. Xoxo